Thoughtfully Curated. Trainer Approved. Loved by Dogs.

retail boutique

Discover handpicked treats, toys, and wellness products your dog will adore—chosen by certified trainers who care about quality as much as you do.

open 7 days A week

 

a boutique with heart

why our customers keep coming back

At Believe in Dog, we’re more than just a pet store—we’re a small, women-owned business that puts heart into everything we do.

Every product on our shelves has been carefully chosen by our team and tested by our own dogs, so you can feel confident knowing it’s something we truly believe in.

What really sets us apart, though, is the personalized care we give each customer.

We take the time to get to know you and your dog, remember their favorite treats and toys, and help you find products that genuinely work for your unique pup.

A shelf filled with dog toys and a golden dog sculpture in the center. Top shelf has cinnamon sticks in glass containers and colorful chew toys shaped like pretzels and balls. Bottom shelf displays plush dog toys resembling various animals and characters, including dogs, chickens, and gorillas.

products we trust

brands we carry

We proudly carry products from thoughtful makers and dog-focused brands - many you won’t find anywhere else.

Curated With Care (and a Lot of Tail Wags)

what we carry

From healthy treats to calming aids, everything in our boutique is selected with intention. We only carry products we use with our own dogs.

Colorful pet store interior with a large mural of a dog pointing, a neon sign purple and pink reading 'Believe Dog Training', and various dog toys and accessories on display.
Abstract blue coral-like pattern on a black background.
Blue pill bottle with pills spilled around it.

HEALTHY TREATS

A pair of eyeglasses with blue lenses.

WALKING ACCESSORIES

Icon of a globe with swirling lines around it.

INTERACTIVE TOYS & PUZZLES

A simple drawing of a bird in flight with a curved beak and wings.

CALMING AIDS

A simple blue line drawing of a bone.

NATURAL CHEWS

Close-up of a blue comb.

GROOMING & WELLNESS TOOLS

Interior of a pet store with shelves and displays of pet toys, accessories, and supplies, including leashes, collars, and chew toys.
Display of colorful plush toys, pet accessories, and dog treats at a pet store.
A wall display of dog harnesses, leashes, dog toys, and pet accessories in a pet store.
A colorful pet training store with a dog-themed mural, neon sign, and dog accessories on display.
Pet supplies and toys on display in a store, including dog toys, leashes, and grooming tools on a white shelf with a pink sign that says "Puppy Essentials".
Pet store display with dog breed products, leashes, and toys arranged on shelves and hooks, with decorative wall art.
 
Simple line drawing of a plant or leaf symbol.

come say hi!

We’d love to see you (and your pup!) in the shop. Whether you’re looking for a new favorite chew, need help choosing the right calming aid, or just want to browse our handpicked selection, you’re always welcome here.

Stop by, say hi, and let us help you find something your dog will love.

713.364.4439
info@believeindogtraining.com
1029 W. 26th St. Houston, TX 77008

Retail Hours: 

MONDAY - THURSDAY: 9:30am - 8:30pm

Friday: 9:30am - 8:00pm

Saturday: 8:30am - 4:30pm

Sunday: 9:00am - 4:00pm